Roadmap to success
We use a structured and integrated approach to implement a Commercial Excellence environment which creates buy-in, motivation and energy. We will guide you through the change process and ensure the improved way of working sticks and doesn’t fade away after trainings and workshops
HEALTH CHECK
In the Health Check we first define the objectives with Management
For this we use a scorecard and execute field research to determine the gaps
We set up a Governance Structure such as a Commercial Excellence Steering Committee, Sales Enablement team, cross-functional project teams
We use a top-down and bottom-up approach
Both are needed for a successful commercial transformation journey
BUILDING THE FRAMEWORK
When building the framework in cross-functional project teams we define what is needed and build the content for Process-People-Tools
We check how to improve the usage of your CRM tool by adapting the workflow to the customer contact management process (sales process), to ‘what Excellence looks like’ process
We set up:
• a measurement dashboard to monitor progress made
• a communication plan, to inform your organisation about the program and its objectives
AGILE LEARNING & DEVELOPMENT
Based on the outcome of the project groups and together with your L&D colleagues we build an agile development program for your commercial teams and leaders
Depending on your situation we help you find the right sales training company which uses new concepts, tools and methodologies which best fits to your needs
EXCELLENCE BECOMES A HABIT
Do you want changes in behaviour which last?
More effective and efficient, customer and action driven sales teams and leaders?
We help you with a cocktail of proven concepts and tools, based on:
• ‘What Excellence looks like’ and on (leadership) Capabilities which we jointly define
We create buy-in and motivation:
• Introduction of team meetings to practice new ways of working
• Focus on role (top) management
• Adding CE objectives to content of management meetings
• Exchanging best practices
• Celebrating successes
We measure results and progress made:
• KPIs
• Setting up and executing customer researches
• Introduction of (implementation) coaches
Key part of a successful change is changing your managers into change agents/leaders and creating a continuous learning environment